Purple Rice

  • Raw, Vegan
  • Long Grain rice
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There aren’t many brands that offer Purple Rice for sale, as this cultivar is one of the rarest. Luckily, we do! Purple rice / Riceberry rice originates from Asia and is one of the oldest rice varieties. Unlike Black Rice, it doesn’t retain its color and becomes purple-tinted when cooked. What’s great is that you can use Purple Jasmine Rice as a substitution for any other rice type.

Taste and Culinary Uses

Thai Purple Rice has a very pleasant aroma and its texture is slightly crunchy. Unlike Purple Sticky Rice, the seeds stay separate after being cooked. Though its texture really depends on the cooking time and the amount of water used. Purple Rice taste is somewhat earthy and nutty but rather mild, so you shouldn’t be worried that it will drastically change the flavor of your usual meals. Purple Rice uses are extremely diverse. It perfectly absorbs stews, herbs, and sauces, therefore, works amazing as a side dish. Moreover, you can use this type of rice in stir-fries, bowls, and salads. Its distinctive hue will certainly make any meal more appealing and interesting.

Purple Rice Nutritional Profile

Purple rice is highly valued for the great number of nutrients it provides. First of all, it’s worth mentioning that Purple Rice gets its color from a powerful antioxidant called Anthocyanin. As you may already know, antioxidants fight free radicals and may have anti-inflammatory properties. Besides, this rice variety is a great source of fiber and protein which are crucial for our wellbeing. Purple Rice is also loaded with essential minerals such as Iron, Manganese, Magnesium, Phosphorus, and Zinc.

Storage Tips

You won’t go wrong if you choose to buy Purple rice bulk since it can be stored long-term. Just bear in mind that it should be kept away from moisture. Keep it in an airtight container, in a cool dry place.

How to Cook Purple Rice

Purple Rice is very easy to cook. Just follow these simple steps.

Open Pot Cooking Instructions:
  1. Rinse 3-4 times (it is totally okay if the water is not 100% clear)
  2. Combine 1 cup of Purple Rice and 2 1/2 cups of water
  3. Bring to a boil, reduce the heat to low, and simmer for 15-20 mins covered with a lid
  4. Remove the Rice from heat and let it sit for about 10 mins
  5. Fluff with a fork and enjoy!
Instant Pot Instructions:
  1. Rinse and drain
  2. Combine 1 cup of rice and 1 cup of water
  3. Pressure cook for 20 mins (you can choose the “Brown rice” mode if there is one)
  4. Let it sit for 10 mins
  5. Stir and serve!
  • Ingredients: PURPLE RICE
  • Storage Time: Up to 1.5 years
  • Country of Origin: Vietnam
  • Packaged in: the USA
  • Store in: Cool, Dry Place
  • Allergy Info: Packaged in a Facility That Also Processes Tree Nuts, Wheat, and Sesame
  • Warning: Consuming this product can expose you to chemicals including Arsenic, which is known to the State of California to cause cancer and birth defects or other reproductive harm. For more information go to
  • Additional PROP 65 information can be found
  • Shipping specs
    1 lbs
    Shipping from
    This product is shipped from our supplier's warehouse in Brooklyn, NY, United States
    Our guarantee
    This product is brand new and includes the manufacturer's warranty, so you can buy with confidence.
    A 25% handling charge is levied against all authorized returns except those due to our error. Unauthorized returns are subject to a 40% handling charge. Damages & defects must be reported to us within 14 days.
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